THE UPSIDE SPORT
In 2018 we take it way back when to the heyday of Pac-Man, big hair & Reebok pumps. Celebrating a simpler time where too cool for school was a universal attitude, it is with great pleasure we introduce our throwback alter ego, The Upside Sport.
The humble sports uniform is having a renaissance of sorts, with varsity cuts and a tomboy aesthetic that would be equally at home on the set of Billy Madison or Boogie Nights. A fresher, funkier take on activewear with a retro ski feel and a primary colour palette to match. Think bold brights, punchy contrasts and colour blocking because, hey, a little rainbow stylin’ never hurt nobody. Black lovers still have a place in our hearts, with the collection featuring lashings of the tone both for contrast and all on its own for the seriously sleek customer.
Flavoured with nineties nostalgia, this season is a contemporary ode to all things old school, with inspiration spanning the full spectrum, from Cool Runnings to classic arcade games and every boy band in-between. The bolder your outfit, the brighter the morning, because if surviving high school taught us anything it’s that life’s too short to blend in.