STRATEGY AND STYLE WITH SAASHA BURNS


While she may be known for her sun drenched Instagram profile and infectious smile, today BEAR Creative Director Saasha Burns talks innovation in the fast moving digital world and life with her husband Sammy beyond Instagram.


CONGRATULATIONS ON YOUR NEW HOME IN BYRON BAY! WHAT INSPIRED YOUR MOVE?

Thank you! Sammy and I have always loved Byron, it's where we first met ten years ago and we've been coming here together ever since. It's always been a dream of ours to live by the beach, and we love the positive energy, creativity and sense of community in Byron Bay and the surrounding towns. We are so fortunate that the nature of our work allows us the freedom to travel and live outside of the city. We had been keeping an eye on property in the area for a few years, and found our new home one day when we were traveling through San Francisco. We contacted the agent straight away, and bought the property without seeing it while we were still in the US - we didn't want to miss the opportunity! Byron is absolute paradise, and feels like home.

2017 WAS AN AMAZING YEAR FOR YOU AND SAMMY WITH THE LAUNCH OF BEAR. 2018 IS LOOKING EXCITING, TELL US ABOUT YOUR NEWEST PROJECT BEAR ORIGINALS?


BEAR Originals is the creative agency of our modern Australian lifestyle brand, BEAR. Sammy and I have received such an overwhelmingly positive response in our first year with BEAR, building the brand from the ground up within Australia and the US with our strong vision, brand identity, brand partnerships and our Leaders of Style events. Brands were reaching out to work with us on their brand strategy and content solutions, and so we founded BEAR Originals as a natural progression of the BEAR business. We create high quality, unique and distinctive brand communication, and true to our name, our ethos is around original thinking, leading to unexpected outcomes.

YOU'RE FOREVER FLYING AROUND THE WORLD AT A MOMENT'S NOTICE, WHAT ARE YOUR TRIED AND TRUE TRAVEL HACKS?

We always seem to pack at the very last minute, just before heading to the airport! I’m still yet to master the art of packing light, but on short domestic trips, Sammy and I always share a suitcase. I love packing everything in little drawstring bags - shoes, swimwear, underwear, chargers, and jewellery, which makes everything much easier to find. I don’t have time to be sick when traveling - I take BEAR Explore every day, and it helps relieve jet lag, strengthens my immune system and supports energy production.

YOU’RE BEACH CHIC LIFESTYLE INSPIRES US EVERYDAY BUT WHAT WOULD YOUR FOLLOWERS BE SURPRISED TO LEARN ABOUT YOU?

I don’t like routine or schedules! I love living in the moment, and making the most of every new day and opportunities that arise.

WHAT DOES YOUR PERFECT MORNING LOOK LIKE?

Waking up early, getting a takeaway coffee with Sammy, and going for a long walk followed by an ocean swim to clear our mind and feel inspired for the day ahead.

WHAT IS THE UPSIDE TO BEING SAASHA BURNS?

No two days are ever the same!