To celebrate the launch of our collaboration with Nadia Fairfax we take you behind the scenes to where all the magic happens

No party is complete without her. No morning makes sense without us. So what happens when Nadia Fairfax and The Upside bat for the same team. PURE. MOVING. MAGIC, that’s what. Nadia, needs no introduction, buuut we’ll introduce her anyway, because, a little bit of ceremony makes an occasion afterall. She’s the pocket dynamo who has somersaulted into the public consciousness with a rowdy and ridiculously chic bang. Squillions of followers pinteresting her every sartorial step, this former gymnast knows how to shake up an outfit like no other. So, when she and our creative director, Jodhi Meares hit it off on the heavenly Hawaiian north shore 8 years ago - the stars aligned. A beautiful friendship ensued, but now they’ve gone beyond meme-tagging and Moet clinking and decided to make beautiful activewear together. So, without, further ado, may we introduce the Nadia Fairfax x The Upside capsule collection. Think disco fabulous activewear that’s sure to make you feel drop dead amazing, wherever you sport it. With a distinctively 70’s feel and an athletic tomboy touch, you’ll be reliving your Olympic dreams all over again. To mark this momentous collaboration, we will be owning the evening in trademark #THEUPSIDExNadiaFairfax