THE UPSIDE SPORT
While the days are kept busy and one’s free time becomes fleeting, finding the hours to keep active and stay fit is put on the back burner. THE UPSIDE strives towards the philosophy of a healthy lifestyle made attainable through activewear that is informed by fashion without abandoning functionality.
Living between New York and Hawaii and practicing yoga daily, THE UPSIDE’s Founder Jodhi Meares identified a gap in the market for activewear informed by fashion. THE UPSIDE’s early ethos laid in establishing a bold brand that catered to sartorially sophisticated and time savvy individuals who led demanding lives but cherished their training. THE UPSIDE was born to fill that void for men and women alike. Now 4 years old, the Sydney based brand has earned its place as one of the top activewear labels in the global market without abandoning functionality or premium style.
The key ingredient to THE UPSIDE’s refined approach is undoubtedly Meares’ extensive experience in the world of fashion. A notable model at the age of 15, Meares later went on host numerous television shows including Australia’s Next Top Model, before successfully establishing Tigerlily, a swimwear company that embodied the quintessential Australian boho chic aesthetic.
Moving on from one successful venture to the next, Meares established THE UPSIDE in 2014 to great acclaim. With one look you know those legs or that crop is THE UPSIDE. Admired for its uniquely refined prints and easy sleek style, THE UPSIDE rapidly gained a loyal following throughout Australia, which later followed through to the USA, The United Kingdom, and Europe. Known for its luxurious materials and attention to detail, the brand had soon covered all areas of the active life style for both men and women.
In Australia THE UPSIDE opened stores in Bondi, Mosman and Miranda as well as here at www.theupsidesport.com. Gracing the pages of numerous publications including Elle Australia, Harpers Bazar, Vogue and Women’s Health, the brand was soon spotted on fashion and sports icons such as Candice Swanepoel, Kelly Slater, Kim Kardashian, Nick Youngquest, Rosie Huntington-Whiteley, Hayley Baldwin, Karlie Kloss and Jourdan Dunn.
Within a year of launching in Australia, THE UPSIDE had grained great traction, growing its reach around the world. The brand can now be found in some of the finest stores and websites from around the world, including Matches, Net-a-Porter, Harrods, Lane Crawford and Selfridges.
In 2016, THE UPSIDE launched their widely anticipated menswear range, THE UPSIDE Man.
Rapidly becoming the go-to label for fashionable sportswear, THE UPSIDE has grown leaps and bounds in the short time since its launch. With a great deal in the works, and exciting seasons ahead, THE UPSIDE continues to demonstrate its significance as a leading luxury active wear label.