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Finding a great swimsuit can be a challenge - but not here. THE UPSIDE has created looks that are flattering, functional and fashionable. Whether you’re a competitive swimmer or just sick and tired of buying a new suit every season, we’ve got your new favourite swimsuit for the easiest swimsuit shopping ever.

What sets our women’s swimsuits apart from the other fish in the sea? We have designed every suit with our signature 4-way stretch fabric so that you never feel constricted or uncomfortable. This fabric also ensures that our suits provide a flattering fit for every woman’s beautiful and unique shape. You can swim laps, tuck, dive, or even just lie around by the pool. Your UPSIDE swimsuit will quickly feel like your second skin. If you like to surf, make a splash in our long-sleeved paddle suits with fun prints that will make you feel right at home in the bold and brilliant ocean.

One of the best features of our swimsuits is the SPF protection. We care about your skin, and having a solid layer of sun protection is key. Plus, our suits are made to be quick drying, so you no longer have to wait an eternity for your swimsuit to dry before heading to lunch or packing up on the beach. The flexibility and drying technologies in our swimsuits will let you actually enjoy being in a bathing suit, which is not something every women has experience: you can jump right into a beach volleyball game, play with your kids in the pool, bring a swimsuit along during hikes for spontaneous dips, or whatever floats your boat.

Ditch your old bikini and get ready to feel like a goddess in our stylish and smart women’s swimsuits. We’ve designed swimsuits that we can be proud of, and that you’ll dive right into. In fact, once you feel how soft they are, you’ll never slip into your old suit again. THE UPSIDE makes pieces that last, so say goodbye to swimsuit shopping every spring, and instead embrace the difference that a high-quality swimsuit can make to your performance and comfort.